Conception.

Where do original ideas come from?

Scientists and mystics alike have pondered the question. Even Hollywood has tackled the subject with the recent blockbuster, Inception. But the answer is still a mystery.

This subject of conception is explored in a new art film, appropriately titled Conception, created by Brad Lawrence, who was featured in this blog one year ago.

As Lawrence explains… “CONCEPTION follows the artist’s creative process through a seemingly endless loop of daydreams—each vision more vivid and surreal than the last…

“Through a mixture of stop-motion animation, film, and minimal CGI, the viewer is transformed into a mannequin and embarks on a journey of transitions between POV [point of view] shots and heightened states of consciousness.”

“The film is void of the linear constraints of time,” Lawrence added, “and instead presents the future as a vision projected in the past over the course of a few minutes.”

The “conception” and filming of Conception took place over the course of a year. It incorporates some cool black light effects using Wildfire products… and, of course, we’re proud to have sponsored the project!

Take a look below…